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CREATIVE THINKING TRANSFORMATION PROGRAM

Real challenges.
Fresh thinking.
Actionable ideas.

Help your team approach problems with curiosity, develop practical solutions, and communicate ideas with confidence.

Discuss the program for your team ↗

#CTTProgram

FOUR TOPICS. REAL BUSINESS CHALLENGES.

01

Problem Framing

Find the challenge worth solving.

02

Agile Ideation

Turn fresh perspectives into solution concepts.

03

AI-Powered Benchmarking

Use AI to research, compare, and refine.

04

Executive Pitching

Make your ideas clear and compelling.

THE APPROACH

Start with a real challenge.
Build a better way forward.

A practical, facilitated workshop built around the challenges your team faces at work. Participants develop ideas together, explore solutions, and prepare a presentation for stakeholders.

We use Design Thinking, drawing on the approach taught at Stanford University’s d.school, alongside AI-assisted research and persuasive communication.

EmpathizeDefineIdeatePrototypeTest

INSIDE THE WORKSHOP

Four topics.
One practical learning experience.

01

Problem Framing

Understand the people behind the challenge. Observe what is happening, question assumptions, and define the problem your team needs to solve.

02

Agile Ideation

Explore different perspectives through Design Thinking. Develop ideas and shape an initial solution concept around your team’s real business challenge.

03

AI-Powered Benchmarking

Use AI as a research assistant to explore relevant examples, compare approaches, and refine your thinking. Assess findings before using them to support a recommendation.

04

Executive Pitching

Structure your solution into a clear presentation. Use persuasive storytelling to explain the problem, the proposed approach, and its value to decision-makers.

WHAT YOUR TEAM WORKS TOWARDS

Ideas you can
take into the business.

The workshop focuses on tangible work your team can develop, discuss, and test—not just concepts to remember.

  • Clearly mapped business challenges
  • Root cause analysis
  • Innovative solution concepts
  • A prototype to test and refine
  • A presentation for stakeholders

BUILT FOR CORPORATE TEAMS

For teams ready to think differently.

Sales and marketing teams exploring fresh approaches. Operations teams improving everyday processes. Supervisors and managers developing confident problem-solvers. HR and Learning & Development teams building a more proactive learning culture.

MEET THE FACILITATORS

Practical experience.
Different perspectives.

Anton Marta

Creative thinking, marketing strategy, and persuasive communication. Leadership experience across Nubuzz Prambors Creative Media, Buzz & Co., and Contenthub.

Selvi V. Hendry

Strategic marketing, brand management, and integrated communications. Experience spanning MarkPlus, FMCG brand management, and Contenthub.

Vita Chow

Leadership, sales strategy, and communication. Experience across Great Eastern Life, Allianz, Manulife, and AIA Financial Services.

What challenge is your team facing?

Let’s discuss how the CTT Program could support your team.

Talk to Contenthub ↗